Multifaceted writer and creative strategist with cross-industry experience across agencies, brands and entrepreneurship.
FEATURED PROJECTS
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91Springboard
91springboard is a pioneer of co-working spaces in India, built by professionals and technocrats whose non-real-estate backgrounds helped create an ecosystem focused more on people than property. From one modest space in New Delhi, it now spans 45 hubs across 9 cities, with the capacity to serve 35,000+ members.
My entire career in a nutshell?
In 14+ years, I’ve written all kinds of things. Mainline and digital campaigns, brand strategy, podcasts, websites, apps and short films. All that on tight deadlines, tighter budgets, and feedback that often sounded like a brand-new brief.
At Lowe Lintas, I learnt what scale really means. Big brands. Bigger budgets. Large shoots, celebrity faces, and legacy category leaders. The lesson was simple: think big, think bold.
Then I moved closer to the business or as ad people call it, ‘client-side’. click
My entire career in a nutshell?
In 14+ years, I’ve written all kinds of things. Mainline and digital campaigns, brand strategy, podcasts, websites, apps and short films. All that on tight deadlines, tighter budgets, and feedback that often sounded like a brand-new brief.
At Lowe Lintas, I learnt what scale really means. Big brands. Bigger budgets. Large shoots, celebrity faces, and legacy category leaders. The lesson was simple: think big, think bold.
Then I moved closer to the business or as ad people call it, ‘client-side’. click
My entire career in a nutshell?
In 14+ years, I’ve written all kinds of things. Mainline and digital campaigns, brand strategy, podcasts, websites, apps and short films. All that on tight deadlines, tighter budgets, and feedback that often sounded like a brand-new brief.
At Lowe Lintas, I learnt what scale really means. Big brands. Bigger budgets. Large shoots, celebrity faces, and legacy category leaders. The lesson was simple: think big, think bold.
Then I moved closer to the business or as ad people call it, ‘client-side’.
My entire career in a nutshell?
In 14+ years, I’ve written all kinds of things. Mainline and digital campaigns, brand strategy, podcasts, websites, apps and short films. All that on tight deadlines, tighter budgets, and feedback that often sounded like a brand-new brief.
At Lowe Lintas, I learnt what scale really means. Big brands. Bigger budgets. Large shoots, celebrity faces, and legacy category leaders. The lesson was simple: think big, think bold.
Then I moved closer to the business or as ad people call it, ‘client-side’.
At 91springboard, the script flipped. Small budgets. Smaller teams. Limited resources. But a brand in the fast lane to growth. Here, I learnt how to be nimble. To roll with the punches.
Today, I run my own shop with two friends (because calling them partners feels weird).
At 2 Front Teeth, I work on the foundation of marketing: branding. The manuals and bibles I once inherited, I now create.
Funny how “closing the loop” used to be a comment on a PPT slide… but now feels more like a career arc to me.
My entire career in a nutshell? click
My entire career in a nutshell? click
My entire career in a nutshell?
91Springboard
91Springboard is the pioneer of co-working spaces in India. Founded in 2012, it was created by professionals and technocrats whose non-real estate backgrounds helped them build an ecosystem that was more about people rather than spaces. The unique brand they built focused on creating communities and giving members the tools and resources that they needed to thrive. From 1 modest space in New Delhi, they now have an enviable footprint that spreads across 45 hubs in 9 cities with the capacity to cater to 35,000+ members.
M.O.M
Meal of the Moment (M.O.M) is a modern food brand built for time- and health-conscious Indians, offering smart snacks, meals, and beverage solutions that make everyday eating easier, better, and more joyful. Established in 2017, the brand has expanded from ready-to-eat meals into an ever-growing portfolio across 7 categories and 35+ flavours, spanning RTE meals, makhanas, multigrain sticks, oat puffs, roasted nuts, dry fruits, and low-cal iced tea.
Zafer
Zafer is a cybersecurity company building AI and blockchain-powered solutions for secure document management, digital workflows, and data privacy. With its headquarters in the U.S. and offices in Dubai and Sri Lanka, the brand serves a global client base that spans public sector institutions and fast-scaling enterprises.
Clients
Across a multitude of industries, size and scale.
