Case Studies

Eh-Maaya

Different hair types. Different solutions. One brand.

Brand Identity

Campaigns

Content Strategy

Social Media

Brand Strategy

About the Brand

Eh-Maaya is a natural hair care brand started in 2022 by a team of doctors and chemical engineers, people who genuinely understand what’s happening on your scalp, not just what looks good on a label. The brand is built on a simple belief: hair care shouldn’t feel like a never-ending cycle of fads and “instant results.” It should be a steady, personalised routine that actually works for you over time.

Problem & Solution

Problem

Eh-Maaya had great products and a strong point of view, but the brand didn’t tell one clear story.

Solution

We started with the real hair problems people actually talk about, and the science behind them. Then we turned that into a simple, consistent content system: clear pillars, a confident tone and a look that feels unmistakably Eh-Maaya. Every post made it easy to get: what it is, why it works, how to use it and the results you’ll see over time.

Metrics

Instagram

100

follower growth

210

increase in monthly reach

increase in engagement rate

Visual Language

Visually, we brought everything into one clear system, an art direction playbook inspired by the brand’s pastel packs and natural ingredients, designed to feel premium and confident, never loud or overdone.

1/3

Grid Design

Applying the system to create a more cohesive feed.

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Art Direction

The art direction turned the visual system into something shootable, giving the brand a clearer point of view across product and lifestyle imagery. Every frame was designed to feel clean, premium and recognisably Eh-Maaya, so the photography didn’t just look good, it reinforced the brand.

Social Media

We built Eh-Maaya’s Instagram to feel less like a brand feed and more like a reliable hair-care guide; balancing practical education, science-backed myth-busting and product storytelling that never felt pushy, with a warm, reassuring tone you’d want to come back to.